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s4article.com Article Directory � Launched Today... May, 2009 @ 1888PressRelease.com
In February 2009 Magreth McGill founded MEG Enterprises LLC after launching her first website. Since February she has released over a dozen more websites. s4article directory has become a pet project for her, hoping that she can help struggling marketers reach their potential.
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Listen to an Interview of Magreth with Giovanni Farotto on Article Directories - it is about one hour in length, but one of the most refreshing interviews I have heard in a long time.
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My Good Friend Giovanni has a complete and fully referenced list of article directories ordered by relevance and SEO ranking
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The first thing you should consider in advertising is the firstthing you should consider when buying real estate: Location,Location, Location. You want to focus all of your efforts on yourintended audience. Once you know who they are, determine whichpublications they are most likely to read.
How To Increase Your Sales From Your Newsletter
The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter. There is nothing much to it if you are ready to do it.
S4 Article:
Top 10 Tips to Give Your Newsletter Impact!
There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few of them have many subscribers.
Perhaps the biggest problem they face is that many of them are too hard to read! They are (let's be honest), ugly! As my newsletter has grown, I've learned some things about formatting and presentation. Here are my Top 10 tips:
1. Use lots of white space. Surround your best ideas with blank space, to draw the eye to them.
2. Use shorter sentences than you would on paper. Keep ideas simple, and clear.
3. Use much shorter paragraphs. Most of my paragraphs are less than 6 lines, and I very rarely have a paragraph longer than 8 lines. On paper, a longer paragraph is fine, but not on a computer screen. Keep it short!
4. Use lists! Use numbers or bullet points to keep things clear. As people scroll up and down their screen, give them reference points. Make it easy to navigate your material.
5. Use a standard "masthead" for your letter. The first screen (first impression) of your letter must be consistent from one issue to the next. Make it pleasant, give the essential info (title, your name, perhaps the date or issue number), and keep it simple.
6. Use a table of contents. Again, think in terms of easy navigation. Use clever titles to catch the reader's interest, and give them a map to help them find the material that interests them most!
7. Use simple words and clear language. Particularly in email, most of your writing should be at about the 6th grade level.
8. Use a clean lay-out, with distinctive marks to separate each section. I generally use a single row of either "====" or "++++" marks between each section of the newsletter. Some people use more artistic separators, and that's a matter of personal preference, but each section must be clearly delineated.
9. Take a moment before you send your email to insert line returns manually. You can't count on your reader's email program to calculate and place line returns where you want them. You decide, based on your sense of proportion and what you want to emphasize, where to put each line return.
10. Keep your lines very short. I manually insert line breaks in all newsletter articles. I recommend breaking your lines at about 60 characters, and I often break them as short as 50 characters. Again, think about white space, and look for ways to make your letter easier to read.
Denis Waitley used to tell this story about the importance of presentation.
Suppose I invited you to my home for an elegant dinner. When you arrive, I invite you in, and make you comfortable as a guest in my home. I tell you I am fixing your favorite dinner, with all the trimmings. You can smell it cooking! But, when the dinner is ready, I slop it onto your plate right out of the pan, splashing some in your lap in my hurry!
You'd be disappointed (at the very least!) and probably never come back.
In your newsletter, it's vital to have great cooking, but in many ways it's even more important to present it elegantly. Take the time to present your great ideas as attractively as possible.
© Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: www.philiphumbert.com
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Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your readers and is one of the best ways to promote your business.
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.
There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few of them have many subscribers.
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).
