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MEG Enterprises LLC Featured
s4article.com Article Directory � Launched Today... May, 2009 @ 1888PressRelease.com
In February 2009 Magreth McGill founded MEG Enterprises LLC after launching her first website. Since February she has released over a dozen more websites. s4article directory has become a pet project for her, hoping that she can help struggling marketers reach their potential.
PodCast Interview
Listen to an Interview of Magreth with Giovanni Farotto on Article Directories - it is about one hour in length, but one of the most refreshing interviews I have heard in a long time.
Article Directory Listing
My Good Friend Giovanni has a complete and fully referenced list of article directories ordered by relevance and SEO ranking
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1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.
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In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
10 Newsletter Ideas to Write Articles for Your Newsletter
Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking... but your mind doesn't seem to come up with any ideas.
This Hour's Featured S4 Article:
Ezines VS. Trade Journals
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows.
As advertising dollars continue to dry up and even with all the media consolidation, there seems to be a very aggressive approach to sales tactics of these salesmen/women and a touch of unnerving arrogance among the editors, publishers and self-important writers. I guess that arrogance goes with the job, however I think it is time for all Industry Journals and media for that matter to come back to Earth, realize their relative value in our society. Everything has an intrinsic value and an actual value and we need Industry Journals to find equilibrium. Why would any company in any industry waste money on such advertising when they are not getting relevant clients from those ads, yet continue to throw good money after bad? Perhaps they themselves want to see their pictures in the ads, perhaps if they advertise they can get the editors to go ahead and do a story on the company? Maybe we have just too big egos in business? What say you? Would you want to buy from a company that blows money on such advertising; money that could be better spent helping the customer succeed with their product? What does this say to the customer about the price they are paying for those goods are services?
It seems many companies are so busy doing things the old way that they rarely update their websites, never advertise in Ezines or bother to survey their customers as to how they discovered them in the first place. There is a time and place for Industry paper journals, yet so many companies use those advertising dollars incorrectly rather than diversifying those funds to get the most bang for their bucks. I pity such companies and am glad to say we are not one of them? Are you?
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Related S4 News and Articles From GOOG
Since you're going to write your newsletter on a regular basis, it's essential that you choose a topic you're passionate about. Otherwise, it will be too boring and difficult for you to keep writing a valuable, informative article every day, week, or month.
You can make a decent income selling products and servicesbut you can become insanely rich by creating and controllingmarkets.
Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your readers and is one of the best ways to promote your business.
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.
When subscribers' email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization options.
What is your worse fear as a self-publishing writer? For many, it's finding mistakes after publication.
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.
Newsletter Software
There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few of them have many subscribers.
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.
